Lifestyle
Art
Fashion
FMCG
Brand
promotion
in Russia
and Abroad
Lifestyle
Art
Fashion
FMCG
Brand
promotion
in Russia
and Abroad
About
Promote Abroad is a сommunication agency with international expertise in marketing communications. We develop and implement marketing strategies in Lifestyle, Art, Fashion, and FMCG segments, find direct contact with brands' audiences both in Russia and abroad.
Head of agency
Alina Oblygina

Strategic marketing professional with expertise in building brands from scratch. Alina has more than 8 years of experience in integrated marketing communications for international brands with head-offices in different countries. Her portfolio includes successful cases of companies' recovery from reputational crises. Alina received professional education at Lomonosov Moscow state University (Russia) and Westminster University (Great Britain). She lectures as a guest lecturer at Netology on "PR in Digital" course.
Services
01
International PR
We provide PR consulting services, serve as a press office, implement and develop PR strategies for brand promotion both in Russia and abroad: CIS countries, Europe, and the USA.
02
Influencer marketing
We focus on opinion leaders who can not only become brand advocates but also ensure confident sales growth.
03
Crisis management
We propose a crisis communications plan that includes services for forecasting, preventing, and minimizing company damages.
04
Events
We conduct offline and online events for media and KOL's. We see special value in the personal product experience that becomes a direct association with the brand.
05
Brand marketing
We analyze company's current presence in the media area, develop and implement ready-made marketing strategies, make recommendations of the necessary set of tools and budget.
06
Digital
We create integrated digital campaigns that include landing page launch, advertising, and attracting ambassadors for efficient online promotion.
How we work
We follow international business rules to ensure high quality services. We always start our work by conducting a comprehensive brand audit. Based on the data obtained, we offer to client appropriate promotion tools, set the KPIs and negotiate the terms.
Work plan
1
Proposal
We make a proposal
and estimate a project
2
Contract
We sign the contract and get
an advance payment
3
Work
We work on each stage of the campaign, receiving the payment for each stage
4
Report
We keep reporting on the results
of the project
Work plan
1
Proposal
We make a proposal
and estimate a project
2
Contract
We sign the contract and get
an advance payment
3
Work
We work on each stage of the campaign, receiving the payment for each stage
4
Report
We keep reporting on the results
of the project
Head
of agency
Alina Oblygina

Strategic marketing professional with expertise in building brands from scratch. Alina has more than 8 years of experience in integrated marketing communications for international brands with head-offices in different countries. Her portfolio includes successful cases of companies' recovery from reputational crises. Alina received professional education at Lomonosov Moscow state University (Russia) and Westminster University (Great Britain). She lectures as a guest lecturer at Netology on "PR in Digital" course.


Projects
Art collaborations
Development and implementation of strategic partnerships with Venice Biennale, Salone del Mobile.Milano, MMOMA, Marina Gisich Gallery, Anna Nova, Orekhov Gallery, Fragment Art Club, Cosmoscow fair, and Bolshoi Theater.
Digital campaigns
Digital campaigns launch to support illy brand promotion on Ozon.ru: paid and targeted advertising, collaborations with bloggers and micro-influencers.
Influencer marketing
Conducting events and creative dispatches with lifestyle and family-oriented bloggers.
Personal branding
Promotion of the Russian Olympic equestrian team in the media: lifestyle, sport, TV.
Anti-crisis PR
Promotion of Ginza St. Petersburg restaurants in the media during the 2020 pandemic: pitching delivery and official management statements.
BTL activations
Organizing BTL activations in Azbuka Vkusa and Bolshoi Theater for BACI chocolate brand.
Brand Ambassador
Selection and negotiation with micro-influencers to create a pool of brand ambassadors among market professionals.
Press tours
Organizing press-tours for federal (to Côte d'Azur, Geneva, Goodwood, Catalonia, Venice, etc.) and regional media (to Saint Petersburg and Moscow).
Do you have
a project for us?
Contact
welcome@pr-ad.com
Kirochnaya st., 19
191123 Saint Petersburg
Russia
© Promote Abroad, 2020
Brand promotion in Russia and abroad
ИП ОБЛЫГИНА АЛИНА РОМАНОВНА .................................. ИНН 631817045782

Любое использование либо копирование материалов или подборки материалов сайта, элементов дизайна и оформления допускается лишь с разрешения правообладателя и только со ссылкой на источник: http://promoteabroad.com/
Info
ИП ОБЛЫГИНА АЛИНА РОМАНОВНА
ИНН 631817045782
Любое использование либо копирование материалов или подборки материалов сайта, элементов дизайна и оформления допускается лишь с разрешения правообладателя и только со ссылкой на источник http://promoteabroad.com/