illy Italian coffee сollaboration with the BreakFest gastronomic festival
Events / Collaborations/FMCG
Client: Lenmix company; Website: lenmix.com and www.illy.com
Brand
illy Italian coffee is made from 100% Arabica. Production: Trieste, Italy. Since 1933

Task:
To strengthen the brand value in the field of gastronomy. To negotiate a partnership with the organizers of the BreakFest gastronomic breakfast festival, to organize the brand's representation in participating restaurants, and to monitor the implementation of all partner options. About the BreakFest festival:breakfest.saltmagazine.ru
Our work consisted of:
Communication with the organizers of the festival
Organization of the client's representation on the venues
Partner options execution and control
Organization of coffee machines, accessories, and coffee logistics in more than 10 restaurants in Moscow
Results in numbers:
30 days of the festival

representation in >10 restaurants

25 000 restaurant guests

coverage: >8 million contacts
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Individual Entrepreneur Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

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Information
Individual Entrepreneur
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/