illy brand promotion through art collaborations: partnerships with Cosmoscow Fair, AnnaNova, Marina Gisich, Art Fragment, and Orekhov Gallery
Communication Strategy/FMCG
Client: Lenmix company; Website: lenmix.com and www.illy.com
Brand
illy Italian coffee is made from 100% Arabica. Production: Trieste, Italy. Since 1933
Task:
To develop and implement a brand development strategy through art collaborations to increase brand awareness among the target audience
Project background:
The international strategy of the illy brand includes promotion in two main areas: gastronomy and art. Globally, the illy brand supports the Venice Biennale, Salone del Mobile, and other significant world events in the field of art. The brand has already been actively present in the gastronomy field in Russia
Results:
A communication strategy for promotion
Agreements on partnerships with key art institutions. illy coffee bars were installed at Cosmoscow Fair, AnnaNova galleries, Marina Gisich, Art Fragment, Orekhov Gallery, etc.

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Individual Entrepreneur
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/