PR launch of the Oh My Cuff jewelry collection by the Miestilo brand in the mass media
PR & Influence-Marketing/Fashion
Coverage: about 4 million contacts.

Client: MIE (ex-Miestilo); Website: https://miestilo.ru
Brand
MIE is a jewelry brand specializing in silver earrings and cuffs. The company operates for more than 10 years (previously under the Miestilo brand). The brand is represented online and offline in 7 cities in Russia (21 stores). They have their own production facility in St. Petersburg, which allows not only quickly introduce trends in their collections, but also ensure stable quality, comfort, and safety
Task:
PR launch of Oh My Cuff jewelry collection by the Miestilo brand in the mass media
Our work consisted of:
Developing a list of media
Writing a press release and mailing it to the media, follow-up
Preparing a report with published publications
Results:
10 publications in target media (Vedomosti, Bazaar.ru, Grazia.ru, Elle.ru, Instyle.ru, Sobaka, etc.)

Coverage: > 4 million contacts

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191123, Russia, Saint-Petersburg,
19 Kirochnaya ulitsa
© Promote Abroad, 2021
Individual Entrepreneur Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/
Information
Individual Entrepreneur
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/