PR
& INFLUENCE-MARKETING
We provide PR consulting services, perform press office functions, implement and develop PR strategies for brand promotion both in Russia and abroad (CIS countries, Europe, and the USA)
WHO AND WHEN NEEDS PR
You are launching a new brand on the market or relaunching the current one and you need an action plan with expert recommendations
Your brand is less recognizable than the brands of your competitors and you want to change that
You have a new product coming out and you want to communicate it
You want to convey brand values / advantages / positioning / key message to the target audience
You want to organize an event and make sure that people will attend it
You want to have an on-trend guest list (celebrities, trendsetters) at a brand event
PR is a tool for building brand awareness and a long-term investment in the company's future
Alina Oblygina
Founder
WHAT IS INCLUDED IN PR AND INFLUENCE MARKETING SERVICES
Communication plan for launching a PR campaign in the mass media and blogs. Relevant channels, tools, and creative mechanics selection with budget and KPI indication
PR STRATEGY
Writing press and post-releases, creating Q&A sheets, press dossiers, speakers' biographies with a list of topics elaboration, opinion pieces copywriting
COPYWRITING
Selection and coordination of relevant media and bloggers lists for the press materials distribution. Our media list contains >2000 contacts in federal and regional media and >1000 bloggers' accounts on Telegram, Instagram, Tik-Tok, and Youtube
MEDIA AND BLOGGERS LIST DEVELOPMENT
Monthly work on the search and news hooks pitching, building relationships with journalists and opinion leaders, search and implementation of collaborations, processing incoming press requests
PRESS OFFICE
Media pitching consists of press materials personal distribution across the contacts from the media list, as well as receiving feedback. The project is finalized in a PPT report presentation with the PR campaign results
PRESS RELEASE DISTRIBUTION, FOLLOW-UP, REPORTING
Sending out a product or a creative gift to journalists and bloggers to introduce a brand or a new product in the range, as well as to convey key values, advantages, and messages
CREATIVE DISPATCH
The press office is the most effective format of interaction with journalists and bloggers to promote the brand monthly. All the widely known giant brands continue working with the mass media, investing in trips and events, even having achieved recognition. Once the brand suspends PR activity, people start forgetting it and so the company's position in the market may be affected. Day-to-day interaction with the media allows the brand to convey necessary information (about new products, awards, values, etc.) to the audience, thereby increasing Brand Awareness.
Alina Oblygina
Founder
OUR CASES
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Contacts
welcome@pr-ad.com
191123, Russia, Saint-Petersburg,
19 Kirochnaya ulitsa
19 Kirochnaya ulitsa
© Promote Abroad, 2021
Individual Entrepreneur Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782
Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/
Individual Taxpayer Number 631817045782
Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/
Information
Individual Entrepreneur
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782
Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/