COMMUNICATION STRATEGY
We analyze the company's current presence in the mass media, develop and implement annual marketing strategies with the recommendation of the necessary set of tools and budget
COMMUNICATION STRATEGY
WHO AND WHEN NEEDS A COMMUNICATION STRATEGY
If you wish to get a step-by-step plan for promoting your brand with the recommendation of channels and the elaboration of the most effective tools, then you need a communication strategy


You are launching a new brand on the market and want to attract the target audience's attention by adding media weight
You want to convey brand values / advantages / positioning / key message to the target audience
You have already done a number of individual activities, but you'd like to build a systematic brand promotion and have a clear picture: what are we doing, what result will we get, for what budget
Your brand is less recognizable than the brands of your competitors and you want to change that
A communication strategy is a step-by-step plan for promoting your brand from starting point A to point B to achieve your goals. The strategy is based on the company's current channels and tools in-depth audit, as well as competitor analytics
Alina Oblygina
Founder
WHAT IS INCLUDED IN A COMMUNICATION STRATEGY DEVELOPMENT?
WHAT IS INCLUDED IN A COMMUNICATION STRATEGY DEVELOPMENT?
Scope of work is formed individually based on the client's request, the business specifics, and the competitors' strategy
The first step in creating a communication strategy is trendwatching: analysis of communication and industry trends. This stage will help determine the most efficient vector for the company's promotion
TRENDWATCHING
The second stage is the audit of the starting point A, which begins with a detailed analysis of the company's current positions: promotion channels, tools, and results
COMPANY'S CURRENT POSITIONS ANALYSIS
Another task in determining the starting point is the company's key competitors' audit: we analyze which channels and promotion tools they use, what result have, and make conclusions. The minimum scope of analysis is 3 competitors.
COMPETITIVE ANALYSIS
A communication message is what we want to transmit to the target audience. Efficient communication is based on trends understanding, company and competitors analysis, target audience research, and company's communication goals
CREATING
A COMMUNICATION MESSAGE
The final step of the communication strategy is the creation of a brand ecosystem: choosing channels and the most effective tools. It is based on trendwatching, company and competitors analytics, target audience research, a brand's goal, and key message
CHOOSING
COMMUNICATION CHANNELS AND TOOLS
CREATING A COMMUNICATION MESSAGE
We recommend that you start working with the brand in separate channels by developing a communication strategy. 50-70% of the presentation is the starting point A analysis. The more detailed this part is, the more obvious the choice of channels and promotion tools becomes. A confident perception of the company, competitors, and market trends allows you to choose the most efficient vector for promotion.
Alina Oblygina
Founder
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191123, Russia, Saint-Petersburg,
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© Promote Abroad, 2021
Individual Entrepreneur Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/
Information
Individual Entrepreneur
Oblygina Alina Romanovna
Individual Taxpayer Number 631817045782

Copying or using any content or design elements is prohibited without prior permission of the rightsholder and a source reference: http://promoteabroad.com/